About Stephanie & Jellyfish Solutions
I'm Stephanie — the person behind Jellyfish Solutions. I help small and medium business owners cut through the noise and make real progress.
15+ years across marketing, operations & change
Because business problems don't fit neatly into boxes.
I spent a long time trying to work out what I actually am professionally. Marketing? Operations? Change? Systems? Coaching? Advisory? Eventually I realised I didn't need to choose.
Real businesses don't sit in tidy boxes either. A marketing problem can be an operations problem. A growth problem can be a capacity problem. And sometimes what looks like a systems problem is really about people.
Over the last 15+ years, I've worked across these areas with organisations of all sizes. That breadth helps me see the connections, ask the right questions and work out what will make the biggest difference.
I'm at my best when I'm spotting opportunities to grow, making something complicated simpler, connecting dots and turning ideas into action. The practical stuff. The “let's get it sorted” stuff.
Why Jellyfish?
It started at Long Bay
Walking along Long Bay in Auckland, I came across one of the biggest jellyfish I'd ever seen — enormous, purple and almost transparent. It sent me down a bit of a rabbit hole.
The more I thought about jellyfish, the more I liked them as a metaphor: different parts working together as a connected system; sensing and responding to what's happening; adapting and moving with their environment; tentacles somehow managing not to become one giant tangled mess — a pretty good aspiration for most businesses.
Marketing isn't separate from operations. Systems aren't separate from people. Customer experience isn't separate from process. Growth affects capacity, and capacity affects growth. It's all connected.
That's what Jellyfish Solutions is designed to help create: less getting tangled up in everything that could be done, and more clarity about where you're going, what matters most and what you need to do next.
Calm. Clear. Connected.
Grow + Simplify.
How I work
Practical first
If it doesn't help you do something differently, it's not useful. I focus on advice you can act on.
No dependency model
My goal is to build your capability, not create a permanent need for me. Good work should leave you stronger.
Plain English
I say what I mean, ask direct questions, and avoid consultancy speak. Life's too short for 'leveraging synergies'.
Human, always
Business is personal. I work with real people, real pressures, and real lives — not abstract organisations.
Want to see if we're a good fit?
Book a free 30-minute Clarity Call. It's a relaxed conversation — no hard sell, no diagnostic homework.