Marketing Strategy4 min read
A marketing strategy can fit on one page.
Who you help, what you offer, why it matters and where you show up — a simple way to make marketing effort count.
Read moreInsights
Practical ideas to help your business Grow + Simplify
Short, useful thinking on business growth, marketing, operations and making work easier — written for small and medium business owners in Auckland and across New Zealand.
Read the Jellyfish Problems 🪼 series →Customers + Retention4 min read
Your next customer might be one you already have.
Practical ways to keep customers coming back without adding cost, complexity or more marketing.
Read moreSystems + Processes4 min read
Good systems are the quiet way to buy back time.
How to spot the handful of processes worth tidying up, and simplify them without a big technology project.
Read moreClarity + Priorities3 min read
Your business probably doesn't need more ideas. It needs clarity.
A practical way to step back, sort through competing priorities and find the few things that will make the biggest difference.
Read moreAction + Implementation4 min read
A good idea is only valuable if it actually happens.
How to close the gap between strategy and implementation by choosing what can realistically move now.
Read moreMarketing + Growth4 min read
Before you spend more on marketing, check what happens next.
Follow the customer journey from discovery to return and spot where interest, enquiries or repeat business may be getting lost.
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